| Abstract [eng] |
JANKAUSKAITĖ, Inga. (2010), Marketing decisions by electronic commerce intermediary in the pre-school educational means market. MBA* Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 76 p. Technology advancement is revolutionizing the way business is conducted and reshaping how companies interact with their customers. Companies have realized the power of electronic commerce - it is not only a way of reducing costs through automation but, more importantly, is also a means to expand revenues through enhanced customer service. Corporate websites provide an important interface through which customers and firms interact with each other. This survey seeks to be a follow to all already made surveys and focus on: the decisions of electronic marketing, it is researched how electronic commerce intermediary could improve his marketing decisions in the preschool educational means market. This survey aims to find the solutions how to stay stable and competitive in this modern society selling educational means – it analyses the effectiveness of the decisions of e-commerce intermediary. The objectives of this survey are: 1. To analyze the definition of e-business; 2. To represent the advantages of e-marketing; to discuss its targets and functions; 3. To compare marketing in traditional and internet place; 4. To explore the effectiveness of e-commerce intermediary decisions for the final consumer; 5. To offer the recommendations for the e-commerce intermediary to be successful in the target market. The object of this survey is e-marketing. The methods used in this survey: nonfiction analyze, documents analyze, data accumulation: half-closed type questionnaire; data analyze: statistics and regression analysis. There are 25 tables,16 pictures and 5 additions in this survey. |
