| Abstract [eng] |
The study object of the Master thesis is social media. The work consists of three parts. The first part sets out the concept of social media, describes modern social media classification, functional diversity of social media content and social media forms. The second part presents theoretical concept of commercialization and a problem of commercialization of culture, as a product of human and society practice. Aspects of commercialization of social media and commerce power to consumers and media quality parameters are determined in this part. Also, the forms of commerce in international and national social medias are analysed and discussed in more detail. The third part presents international research on theoretical consept of commercialization and its results, the conclusions and suggestions are given as well. The main hypothesis is that commercialization undermines soacial media quality, the number of users, also does not give significant benefits to business. |
