| Abstract [eng] |
The penetration of the Internet today is becoming faster and faster, millions of users spend more and more time on-line. Internet changes the way people communicate and therefore make business. It is a huge market to exploit, but it is necessary to perform great strategic transformation processes to gain leadership and be successful. The goal of the final paper was to determine internet potential and significance in lending insurance services in Lithuania. One of the majors’ objects of the present paper is internet site of the insurance company, which can help to perceive the main advantages of the internet. It’s very important to characterize the possibilities of interaction between insurance company and user of internet. Only then we can understand what potential and present customers want and need. The author has created internet site’s model, which best fits to for selling insurance services through the internet. The author used these methods while preparing her final paper: analysis of sources of information, survey, structural observation, mathematical statistics, rating and descriptive methods. The main results of performed research showed that internet users are expecting a clear structure from insurance company’s website, where they could find information about the company, prices of insurance and contact information. The research also showed that internet users would practice the possibility to buy insurance service via internet in near future. In summary, Lithuanian insurance companies should finance the development of informational technologies in order to offer their potential customers effective insurance services via internet and obtain a larger part of the insurance market. |
