| Abstract [eng] |
BAJORAITĖ, Inga. (2011) Image of an Organization Formation After Changing of the Organization‘s Name. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 85 p. SUMMARY In nowadays modern market economy, more and more attention is devoted to forming a strong and stable organization‘s image. Each organization has a hard task - to present to the public a clear image of their organization, which would lead to a positive reputation of an organization. For organizations that seek long-term economic benefits and stability the image of an organization has a significant impact on theyr daily results. Forming a stable image will give you a power of the market which ensures a positive impact on the organizations credibility and competitive advantage in battle. Reliable image of an organization guarantee to the public and individual users the quality of the services offered and stores an organization from the competition. The object of this paper – image of an organization formation. The aim - to identify the elements of the organization‘s image formation and to adopt them for image of an organization formation after changing of the organization‘s name. In order to achieve the goal, the following tasks are analyzed: • To analyse the concept of the organization’s image conception; • To analyze the organizations image formation process; • On the basis of theoretical knowledge, to create a unique model for image of an organization formation after changing of the organization’s name; • To investigate the underlying factors that influence the organization’s image-forming process. This work is useful that it provides systematic information about the image of the organization and its use in forming the organization image after the organization changed its name. In addition to theoretical studies, the work presents a results of the the investigation to find out the main elements of the organization‘s image formation. This work will be useful not only in marketing, business, management and others students but also and for business people, because of modern market economy, when the markets are recovering and increasing the competitive battle, providing a constant image of the organization helps to gain a market power, which ensures and impact‘s positively on the organizations credibility and competitive advantage in battle. The paper consists of 85 pages including 10 tables and 33 pictures. The main material is described in 58 pages. |
