| Abstract [eng] |
After Lithuania had recovered independence at 1991 and had entered European Union, Lithiania had started to march ahead in various domain, to become modern and similar to the Occident. Simultaneously it can be observable that opnion changes to the family, conjugality, intercourse of couple and children. The State and scientists rarely pay attention to the possible action of mass media in the processes of these problems and to the possible problem of discrepancy of content of mass media and objective of the State to strengthen the family and conjugality. Currently the attention to this point is set. The Object of the Research – to analyse the content of mass media of Lithuania. The Purpose of the Research – to identify how Lithuanian mass media correspond to family model defined in the State Family Policy Concept. The Task of the Research – to explore the content of mass media, to discover what model of family, model of intercourse and the fact of having children is often refered in the content of mass media and to compare the data of research with attitude defined in the State Family Policy Concept. The research is accomplished in the method of content analysis. There was 36 numbers of three weekly Lithuanian magazines of leisure “Gyvenimo būdas“, „Stilius“ and „Žmonės“ examined. The results of the Research reveal that the model of family is understable mostly like defined in the State Family Policy Concept, but there the group of people is named differently in the content of mass media also. Sometime the unmarried couple with children, unmarried couple or single mother are named like family. Also the Research reveal that the conjugality and children is devaluated in the content of mass media: cohabitation, divorces and the choice of couple to have one or two children or don’t them have totally are justifiable, accepted and considered normal and sometimes required in recently. These facts correspond the processes of transformation of the family and the major attention to the individuality and the liberty of a person. Therefore the children and sometimes the marriage are considered certain disadvantage to the person. The conclusion of The Research is that the mass media propagate the model of family and the attitude to the marriage and the children contradictory to the attitude and the objectives of State Family Policy Concept. Therefore the State have to appoint the considerable attention to the content of mass media for avoid the realization ineffectual of State Family Policy Concept. |
