| Title | Pirkinių krepšelio statistiniai modeliai / |
|---|---|
| Translation of Title | Statistical models of market basket. |
| Authors | Raščiauskaitė, Vaida |
| Full Text |
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| Pages | 29 |
| Abstract [eng] | When items are sold via phone, common market basket models can not be applied, because not every item has been proposed to every customer. In this master thesis some known models are adapted to this particular case. Moreover, the new model takes the amount of customer purchases' and the time since his last purchase into consideration. All models are applied to real trade data. |
| Type | Master thesis |
| Language | Lithuanian |
| Publication date | 2014 |