| Abstract [eng] |
The Master‘s thesis discusses the XXI century Lithuanian periodical print media publications on political theme looking closer at source quoting practices. The goals of the thesis are: to discover the source quoting practices in the XXI century Lithuanian periodical print media as well as to discover whether the selection of quotations in the texts of print media can influence the public opinion about the quoted sources. The major tasks of the thesis are: to analyze how the selected quotations in periodical print media can influence the public opinion as well as to analyze if the quoting peculiarities are different in diverse periodical print media. Qualitative method of content analysis and a comparative analysis were chosen for this Master’s thesis as the best methods revealing the coded meanings and the possible manipulations in the text. Using a qualitative method of content analysis together with a comparative analysis the thesis comes to a conclusion that positive or negative public opinion about the quoted sources can be formed in the XXI century Lithuanian periodical print media using the information provided by other sources or the words of the source himself/ herself. Such an opinion can be vastly different in diverse periodical print media because of the attitude and opinion in the editorial office as well as because of the ideology and the worldview of the media owner. Source quoting can also be influenced by external factors, such as advertisements ordered in the print media. The words of the sources can be distorted by putting them into another context, by attaching an evaluative label to the sources or by interpreting their quotations later in the text. Since periodical print media is using other media sources for information, misleading information can spread in more than one media source and in this way it can be constructing a new reality that would disorientate the audience. This Master’s thesis might be useful for journalists, media analysts, the academics of communication science, public relations officers. It can also be a base for future studies on opinion formation using quotations in other media sources, such as television as well as on the impact of direct quotations on the audience conception of the discussed subject. |
