| Abstract [eng] |
Currently when the consumer and consumer needs have become one of the most important objects in operation of any organization, cognition of consumer behaviour enables marketers to understand and anticipate consumer behaviour in the point of purchase and allows for anticipation of factors influencing consumer behaviour and understanding of the impact that consumption makes on life of every individual. This paper is intended to help understanding factors that influence consumer behaviour. Also particular factors that have an impact on consumer behaviour when purchasing plumbing products are addressed. Attempts are made to find out what factors have the most profound effect on Lithuanian buyer in selection of this sort of goods. The paper focuses on the process of consumer decision-making and factors that influence it in the context of market for bathroom interior goods. The problem: what factors do influence consumer behaviour in purchase of goods? Hypothesis: It is difficult to understand which factors and influences consumer behaviour during decision making process. Purpose of the paper: to perform qualitative research of factors influencing purchase of plumbing goods. Tasks of the paper. The following tasks were set for the purpose of the paper: ь to examine theoretical aspects of consumer behaviour; ь to distinguish factors that influence consumer behaviour; ь to examine the process of consumer decision-making; ь to distinguish the factors that have the most profound effect on buyer’s decision to buy goods of bathroom interior; ь to construct theoretical framework of consumer behaviour. Object of the paper: consumer behaviour in the market of bathroom interior goods. Explanation of the structure. This paper consists of three main parts. The first part deals with the examination of theoretical aspects of consumer behaviour conception. The second part examines some theoretical frameworks of consumer behaviour in the process of buying decision-making. The third part suggests analysis and interpretation of research findings on consumer behaviour in the market of bathroom interior goods. And finally after assessment of influencing factors, the framework of consumer behaviour is constructed. |
