| Abstract [eng] |
VANAGIENĖ, Sandra. (2007) Most of the effective management communication systems. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 77 p. S U M M A R Y Because of time affected marketing changes and possibilities provided by new technologies, companies have to review their communication systems. The development of information technologies gives a lot of attractive new ways to know your clients better, and allows you to provide your services for a huge number of clients or, conversely, to effectively serve each of them individually. Marketing gives a new definition of communication with clients and business partners. Today the clients are assessed more carefully, and relationships with them are closer and more effective. Also, it is possible to communicate with branches of a company or other companies more closely and to appreciate your clients better. Dealing with clients in the competitive environment, various means are used to achieve your goals successfully. To use these means is rather expensive. In the search for new clients and in keeping the relationships with the existing ones, the effective use and management of means of communication opens a wide range of choices and reduces the cost of sales and means of communication, helping to attract new clients, to keep them and to create long term relations. Ineffective use of means of communication may result in the loss of clients, reduction of profit or even defeat of the company in market competition. This paper deals with the communication system of a company. In this research Lithuanian companies that sell building materials wholesale are analyzed. It also analyzes the ways of beginning new relationships, their planning, maintenance and control. An attempt is made to determine what means of communication are chosen by managers of wholesale companies dealing in building materials in various stages of communication. This paper makes an analysis of contacts with clients of wholesale companies dealing in building materials, which helps to determine the use of the main means of communication in specific spheres of activity. |
