| Abstract [eng] |
Ethnocentrism and country – of – origin - two closely related factors directly affecting consumers' purchase intention . Ethnocentrism and its level shows how consumers compare the foreign origin of its products in the country and the country of origin effect may serve as a certain indicator of its properties. Intention to buy favorite products often leads to such features as price, brand or quality. Consumers are strongly influenced by the knowledge that one or another product is produced in the country, namely, the reputation and quality, they are often inclined to trust. Consumers associated product caused with certain feelings. These feelings arise from the information available about the country of origin. |
