| Abstract [eng] |
SUMMARY The influence of the international enterprises‘culture for the communications management is an actual theme, because the effective communication’s management is directly related with the quality of activities and the culture of whole enterprise’s culture. The culture and the communication in the international enterprise became more important because of different interests, expectations, experiences and etc. All these processes are a challenge for leaders and staff, when they are creating organization‘s culture, which provides an effective communication’s management, because then the lack of knowledge and skills become evident. The object of the paper is: the influence of international enterprise’s culture for communication management. The aim of the paper is: to evaluate the influence of international enterprise’s culture for communication management. |
