| Abstract [eng] |
The theme relevance and necessity of its decision. Globalization factors - changes in the economic, social and cultural conditions can not avoid the organizational segment. Organizations are continually forced to change its guidelines to adapt to constantly changing circumstances. It appears that today, particularly characterized by intense competition in the business environment, the only constant thing is change. In a dynamic, especially in performance-oriented work culture increasingly important place is occupied by workers. Personnel are directly involved in the enterprise, but also provide for active and corporate goals, while also organizing the implementation of a rational system and that it is often stressed that the creativity and innovativeness is not only very important issues, but even the critical factors in the survival of the organization, where there competitive global business climate. The object of search work - the influence of motyvation on employees creativity and innovation. The goals of the work: 1. to distinguish the main motivation measures and methods and their strengths and weaknesses; 2. to determine and identify the key effectiveness criteria of creativity and innovativeness; 3. to create amodel of the motyvation influence on employees creativity and innovation. 4. to determine and evaluate the motyvation influence on employees creativity and innovation in JSC ,,Coca-Cola HBC Lithunia“. The structure and largeness of work. The search work consists of introduction, three parts and conclusions. The main working materials described on 72 pages, including 7 charts and 26 pictures. The list of literature consists of 79 sources. |
