| Abstract [eng] |
SAMALIŪTĖ, Loreta. (2008) Applying Affiliate Marketing in Sales Promotion. MBA Graduation Paper. Kaunas: Kaunas Faculty of Humanities, Vilnius University. 81p. SUMMARY It is very important to promote sales in the internet, because electronic commerce is developing rapidly. Of course it is inseparable from promotion in the internet, because due to it, it is possible to report to customers about present shares, discounts and to entice them into web page. Promotion in the internet is quite expensive and is not available for all businessmens. Affiliate marketing– one of the handiest solutions, because a businessman, who wants to promote his product or service, pays for the promotion only when somebody buys the good exactly because of that promotion. It is perfect opportunity not to freeze current asset, to reduce expenses of supported budget and to risk less to experience loss because of unsuccessful shares. Object of the work – promotion of sales. Purpose of the work – to reveal application opportunities of affiliate marketing to promote sales. Seeking for the raised purpose there are foreseen these tasks: 1. To analyze theoretical aspects and means of sales promotion. 2. To explore methods and possibilities of promotion in the internet. 3. To reveal process principles of affiliate marketing. 4. To evaluate application possibilities of affiliate marketing to promote sales in Lithuania. Results of the done research “Opportunities of affiliate marketing to promote sales in e-market of Lithuania” show, that sales promotion in the enterprises is used quite often and evaluated very positively. Nature of usage of sales promotion in the real space and internet a little bit depends on financial opportunities of the enterprise, size and action type. Promotion usage is rapidly expanding, web pages are promoted in other web pages, and in their web pages promote other web pages. Enterprises, when promoting in the internet, may itself choose web pages in which they want to put their promotion, but there are in the internet in Lithuania enterprises, which render promotion services, which may help appropriately to choose web pages, to create promotion report and all promotion company. Affiliate marketing is not distinguished as separate promotion method, there are simply suggested affiliate marketing payment models. The major agencies of internet promotion mostly offer payment model for cost per click. Increasingly more attention is paid to affiliate marketing while usage of internet promotion is rapidly growing. |
