| Abstract [eng] |
The main aim of the thesis is to make the strategic decision for ensuring commodity mark “JO” to gain an advantage adversary and customers successful interaction. The subject of research is the process of commodity mark of positionation. The thesis consists of the three main parts. The first part of the thesis is theoretical which involves the research of conception of commodity mark and to offer the model of commodity mark control. Later is to introduced to the main steps of the creation of the commodity mark. The second part contains current situation analysis of commodity mark “JO”, the main characteristics of the market. |
