| Abstract [eng] |
The 2009 European Year of Creativity and Innovation aims to raise awareness of the importance of creativity and innovation for personal, organizational, social and economic development. The concept of an interaction between creativity and innovation has not been widely applied in practice in Lithuania due to the lack of research into the subject in the country. This work is of immense interest to specialists as it contains both a theoretical aspect, including various definitions of creativity and innovation, their concepts, as well as ideas creating and implementing models, an interaction of creativity and innovation, and a practical aspect, represented by a questionnaire-type research. This work is an attempt to take an in-depth look at the essence of individual and organizational creativity aspects, describe in detail factors contributing to creativity, as well as to implement created ideas. The objects of the work are creativity and innovation in organization. The aim of the work is to analyze creativity and innovation in the theoretical aspects, and according to this formulate a new model to examine the interaction between creativity and innovation in foreign countries and Lithuanian organizations. To achieve that goal the following steps have been taken: creativity concepts and theories defined; factors contributing to creativity in the organization are identified and analyzed; innovation concepts are defined; a new creativity and innovation interaction model in the organization is formulated and an interaction between creativity and innovation in organizations research is carried out. Based on specialist creativity and innovation literature analysis, the following conclusion has been made, that creativity is an idea creating process and innovation is the result of this process in the organization. It has been found through comparative analysis of articles and literature, that individual creativity has to be influenced by knowledge, personal skills and individual characteristics, and organizational creativity is stimulated by organizational culture, motivation, management, structure and group collaboration. Having analyzed ideas creating and implementing models, the author concluded that creativity influences innovation, for which reason the research has been made on the grounds of the theoretical concepts. The research has been conducted on large-sized business in the USA, Belarusian’s and Lithuanian’s organizations to reveal international dimension. Using the questionnaire method was chosen for the simplicity of its analysis. Upon analysis of the research results the conclusion has been made that there is interaction between creativity stimulation and innovations in organizations, however not in all organizations the new ideas creating process is encouraged. An interaction between creativity and innovation needs to be developed and improved in some organizations. |
