| Abstract [eng] |
The object of the MA paper is manipulation methods. The aim is to identify and describe the use of manipulation methods in the TV debates on the Lithuanian presidential election held in 2009. The goals are: • To analyze, systemize and describe manipulation methods distinguished by various authors, give the definitions, distinguish indications and give examples; • To identify and summarize the use of the manipulation methods in the TV debates on the Lithuanian presidential election in 2009 and adduce the tendencies of the methods used. Having analyzed the definitions of manipulation given by various authors, it can be claimed that manipulation is used as a measure of psychological impact in order to preclude a person from an independent decision making. Having studied the descriptions of manipulation methods by various authors using the comparative method, the descriptions of the same methods by various authors have been selected and grouped under similar features. Using the deductive method the key features of every manipulation method group have been pointed out, their descriptions have been formulated and indications have been distinguished. Having reviewed various authors’ ideas about political communication, the conclusions that election plays an important role in the political communication have been made. Every election becomes a feud between politicians and electors and manipulation is the main measure used in the election fight. Our opinions, attitudes and beliefs are mostly influenced by television; therefore, TV debates are the most acceptable and democratically proved method used in the pre-election fight. This is the only way for a candidate to demonstrate his speaking skills while convincingly expressing his opinion and attitude to his opponent. Having carried out the analysis of the TV debates on the Lithuanian presidential election in 2009 using the deductive method, with the help of the distinguished indications the manipulation methods were identified. Having summarized the information, it was determined that politicians often, systematically and tendentiously used various manipulation methods. The study can be useful to the representatives of the political communication, public relations, journalism as well as the students of the mentioned fields and everybody who is interested in the political peripeteia. |
