| Abstract [eng] |
In the final thesis of master degree named “Internal communication of organisations in management structure” the effectiveness of internal communication of organizations in management structure is analyzed from both practical and theoretical side. Also, joint models of effective internal communication process and management structure by types were created. For more information, in the theoretical part of this thesis communication, organizational communication and internal communication definitions, functions, objectives and tasks are over viewed. Also, communication channels, organizational structure models and connections between internal communication and management structure, it‘s process integration inside the scheme of management structure is analyzed. According to the main goal to create the joint model of internal communication process and management structure, firstly theoretical models of matrix, functional and divisional management structures were created. These models show matrix/functional/divisional organizational structure schemes with in literature by authors described horizontal (“upward”, “downward”) and vertical communication flows, also feedback. In order to improve and to substantiate these models there was a decision to check them practically. So, empirical part of this thesis starts with analysis of 30 different randomly selected companies with formally approved schemes of management structure. These schemes were grouped in to 3 groups of management structures: matrix, functional and divisional. Each grope was analysed individually according to the size, number of employees, activity and their possible connection to the management structure and its cheme. After this analysis, 6 companies were selected for more detailed analysis, and 4 employees from each company, 16 employees in total, were interviewed. 4 (from 6) companies were selected because of their geographical place – these companies operate their activities or have their subdivisions in Siauliai city. To question selected employees, qualitative semi-structured interview method was applied, which means that all employees received opened questions from basic questionnaire, which were changed or supplemented with additional questions, for reason to ask and to know more. All received answers helped to compare management structures from the theoretical and practical side. Also, to find key futures, that turns internal communication in to effective internal communication. This practically based effective internal communication process and other answers, received from the informants, helped to create the joint model of internal communication and management structure, which includes all types of management structure. Theoretically and practically based joint matrix, functional and divisional models, with integrated process of effective internal communication features, and research results in basic, can be used in practice by companies for choosing and creating management structures and their schemes, also for organizing and managing the management features for the process of internal communication, in case to achieve the maximum level of effectiveness. |
