| Abstract [eng] |
Companies which want to compete with each other must find ways how to raise employees‘ motivation and to use their potential. Staff‘s motivation is the sphere which is becoming of a great importance nowadays, however not enough attention is paid to this problem in Lithuanian companies and organisations. Loyalty, employees‘ devotion to company‘s interest and values form not only with corporative relation help but also thanks to motivational system. The main object of this study is the influence of motivation to employees‘ loyalty. The objectives are set: 1. To show differences between employees‘ motivation and loyalty; 2. To find out, how motivation influences employees‘ loyalty; 3. To find out, how to improve employees‘ motivation and loyalty; 4. To create the theorical model of motivation influence on employees‘ loyalty, 5. To examine the means of motivation which are used not by life insurance companies. Also to estimate their influence on employees‘ loyalty. The main features of loyal employees‘ are the following: strong belief in the mission and the aims of the organisation , then the will to make efforts, in order the aim of organisation would be reached, and lastly employees‘ intention to work at that company. The following factors influence not life insurance market employees‘ loyalty. These factors are connected with employees‘ satisfactory of needs and with the aiming of motivational means. The salary does not influence employees‘ loyalty directly. Positive motivation and good state are reached, first of all, improving hygienical factors and then real motivational factors such as recognition, achievements responsibility, the possibility to be promoted and the job itself. The volume of the study: 65 pages, 6 tables and 25 pictures. |
