| Abstract [eng] |
THE VARIATION OF MOTIVATION FACTORS IN THE PROCESS OF BUYING. Master‘s work. The purpose of this Master‘s work, on the ground of analysis of scholarly sources, is to analyze the object of consumer motivation in the studies of consumer behavior, structure motivation models and detect motivation factors that influence consumer in the process of making the decision to buy. The paper presents a hypothetical model, which allows identifying the factors of consumer motivation and their variation in the process of buying. The object of the paper: The variation of motivation factors. The mai goal is to analyze the object of consumer motivation and detect the variation motivation factors in consumer decision making. The following tasks were set for the purpose of the paper: 1.to examine the theoretical aspects of Consumer Behaviour; 2.to analyse the main concepts of Motivation theories; 3.to research the influence of Motivation factors in Consumer behaviour; 4.to describe the main Motivation factors of the postmodern consumer when making a decision to buy; 5.to identify the variation of Consumer Motivation factors in the process of buying. The work structure: there are 88 pages, 12 tables, 48 pictures in this work. |
