| Abstract [eng] |
The main purpose of this work is to review, analyze and identify link between price premium and consumer’s perceived brand equity. The paperwork consists three main parts: The first chapter of work is called “Expression of price factor on creating brand equity based on theory”, analyses various sources of literatures based on brand equity definition and it’s benefits, value and components. There is analysis of price factor on creating brand equity. The second chapter of work is called “Overview of empirical researches of price and brand equity”, describes researches, related to price and brand equity topic. In this chapter model of price premium and brand equity is identified. Further research is based on this model. The third chapter of work is called “Empirical research of price and brand equity”, describes empirical research of price premium and consumer’s perceived brand value, based on non-prescription medicine against flu. The paper is summarized by conclusions based on the tasks. The bibliography includes the sources of Lithuanian and English literature, also includes 23 pictures, 9 tables and 3 appendixes. |
