Title Adapting internal communication to hybrid work: identifying strategies for government institutions /
Authors Beniušis, Vytautas
DOI 10.25768/1646-4974n39v1a08
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Is Part of Estudos em Comunicação: Navigating the ethical landscape: organizational dynamics, engagement, authenticity, and societal impact (edição especial).. Covilhã : Universidade da Beira Interior. 2024, vol. 1, no. 39, p. 127-144.. eISSN 1646-4974
Keywords [eng] internal communication ; hybrid work ; government sector ; public sector ; ministries
Abstract [eng] The emergence of hybrid work, accelerated by the COVID-19 pandemic, prompted organizations to transform their internal communication processes and structures. Ministries, as policy-making institutions, faced various challenges in managing internal communication, including increased stress levels, a lack of feedback from managers, and difficulties in fostering strong interpersonal relationships and a sense of teamwork. This paper analyzes the internal communication challenges faced by public sector organizations in the era of hybrid work and examines how a particular Lithuanian ministry addressed these challenges. The study presents suggestions from semi-structured interviews with unit heads and internal communication specialists on improving internal communication management at both the organizational and unit levels within ministries, as hybrid work becomes part of the new normal. Based on the study’s findings and academic literature, recommendations are provided on how internal communication management in governmental institutions could be structured during these turbulent times.
Published Covilhã : Universidade da Beira Interior
Type Journal article
Language English
Publication date 2024
CC license CC license description