| Abstract [eng] |
In recent years, more and more has been talked about corporate social responsibility (CSR) not only in the U.S., the European Union, but also in Lithuania. It is an inevitable need in today's business. When the economic crisis began, organizations started looking for new ways to compete, and CSR is one of those ways, because it improves not only the organization's image, employee’s loyalty and brand awareness, but also the efficiency and effectiveness. However, most companies only simulate the social responsibility by talking, rather than implementing long-term social responsibility strategies. On the other hand, the economic crisis prompted some companies to significantly reduce their level of responsibility. It is therefore important to determine whether a socially responsible company has implemented corporate social responsibility during the economic crisis and how it has changed during this period. The object of the research is corporate social responsibility. The tasks of the research: 1. To analyze the concept of corporate social responsibility. 2. To identify the determining factors of CSR. 3. To analyze the implementation of CSR models. 4. To analize the potential impact of the economic crisis for corporate social responsibility. 5. To analyze the level of empirical testing in Lithuania and foreign countries of the CSR in the context of economic crisis 6. To investigate how and why CSR practice has been changing during the economic crisis. Conducted empirical research results have showed that Swedbank‘s social responsibility has changed in time of the economic crisis. The economic crisis had a negative impact for Swedbank's social responsibility, because cost for social programs was reduced. So it had to stop additional additives for staff and training of staff, to fire some employees, to refuse support for some programs of society. Swedbank‘s social responsibility‘s changes were determined by serious economic situation of the country, inflation, labor market developments, economic slowdown and the overestimated market demand. However, the economic crisis has had a positive effect for social responsibility: the bank sensed its educational role, initiated a financial literacy education, increased creativity and ingenuity, appeared new ideas and forms of cooperation in Swedbank social field. The main work‘s material described in 70 pages, including 12 tables, 13 pictures. |
