| Title |
User activity before and after email campaign |
| Authors |
Šukytė, Auksė ; Stepulaitytė, Agnė |
| DOI |
10.15388/VGISC.2024.II |
| Full Text |
|
| Is Part of |
19th Prof. Vladas Gronskas international scientific conference, 29th of November, 2024, Kaunas, Lithuania : abstract book.. Vilnius : Vilniaus universiteto leidykla. 2024, p. 57-58 |
| Keywords [eng] |
email campaign ; marketing campaign issue ; marketing strategies ; user activity ; user behaviour |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Conference paper |
| Language |
English |
| Publication date |
2024 |
| CC license |
|
