| Title |
Integruotų marketingo komunikacijų pramoginiams renginiams viešinti modelis |
| Translation of Title |
Integrated marketing communications model for entertainment events publicity. |
| Authors |
Dambrauskas, Vilius |
| Full Text |
|
| Pages |
71 |
| Keywords [eng] |
integral marketing ; communications ; entertainment events |
| Abstract [eng] |
The main purpose of this Master‘s Thesis is to create optimal model of integrated marketing communications for entertainment / artistic category events which reflects the current situation of communication in society and should be the basis for that kind of event organizers. |
| Dissertation Institution |
Šiaulių universitetas. |
| Type |
Master thesis |
| Language |
Lithuanian |
| Publication date |
2017 |
