| Title |
Public diplomacy and soft power: how belarusian opposition leader sviatlana tsikhanouskaya positions herself and represents belarus during the war in ukraine / |
| Translation of Title |
Viešoji diplomatija ir minkštoji galia: Kaip Baltarusijos opozicijos lyderė Sviatlana Cichanouskaja pozicionuoja save ir atstovauja Baltarusijai per karą Ukrainoje. |
| Authors |
Rassokhau, Uladzislau |
| Full Text |
|
| Pages |
81 |
| Keywords [eng] |
Public Diplomacy, Soft Power, Digital Diplomacy, Social Media, Rhetoric, Belarus. |
| Abstract [eng] |
This Master’s thesis focuses on the integration of digital tools into public diplomacy, using Sviatlana Tsikhanouskaya’s efforts to represent Belarus during the war in Ukraine as a case study. It examines how Tsikhanouskaya leverages social media platforms and rhetorical strategies to bypass state censorship, advocate for democracy, and position Belarus as a democratic ally. The research highlights the advantages, challenges, and strategies of using digital diplomacy to build soft power, mobilize global support, and reshape Belarus’s international image. Employing critical discourse analysis and content analysis, the study demonstrates how digital tools and rhetoric play a crucial role in countering authoritarian narratives and promoting democratic values on the global stage. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2025 |
