| Abstract [eng] |
Technology's function in stakeholder involvement and sustainability in organizational undertakings is examined in Pakistani organizations. This positivist, deductive study explores technological uptake, stakeholder involvement, and sustainability practices. Data from 300 professionals is analyzed using a correlation study approach. Quantitative, descriptive, correlation, and regression analysis can illuminate technology-enabled sustainability dynamics. The findings show that technology improves communication clarity, audience outreach, and cost efficiency but has little effect on stakeholder participation. The correlation analysis demonstrated a weak, but statistically significant, association between technology use and stakeholder engagement, showing that more factors influence engagement than technology. Since technology explains only 2.6% of engagement variance, regression analysis supports this. Lack of access, high expense, and technology resistance also hinder its success. Despite these restrictions, block chain, corporate intelligence tools, and augmented/virtual reality can increase stakeholder involvement and sustainability. However, organizations’ underuse of AI-based solutions highlights the need for awareness and capacity building. Technology can improve stakeholder participation and sustainability, but it must remove barriers and integrate complementing elements, according to the study. These findings enhance our understanding of technology's role in sustainable development and offer recommendations for organizations seeking stakeholder relationship optimization and sustainability success. Keywords: Technology adoption, Stakeholder Engagement, Sustainability Practices, Organizational project, Communication clarity, Technology-enabled sustainability. |
