| Abstract [eng] |
Final Master's thesis topic is "Experiences of the Perceived Value of Leaders’ Positive Communication in an Educational Organisation". Positive communication in an educational organisation is a key factor affecting educational process, the well-being of staff and students, as well as the success of the organisation itself. Its perceived value encompasses psychological, social, organisational and academic aspects. Through the application of targeted strategies, an environment grounded in collabortation and respect can be created, fostering productivity, innovation, and educational quality. Research questions: How is positive communication expressed by leaders in education institutions? How do leaders of educational organisations perceive the value of positive communication? The object of the study is leaders’ perceived value of positive communication. The aim of the study is to uncover leaders’ experiences of the perceived value of positive communication within educational organisations. To achieve this goal, the following objectives were set: 1. To elucidate the concepts of communication, positive communication and perceived value, as well as the theoretical foundations of the significance of these factors for the functioning of an educational organisation. 2. To analyse how leaders of educational organisations express positive communication. 3. To uncover the perceived value of positive communication among leaders of educational organisations. Qualitative research methods of data collection and analysis are used to reveal the experience of the perceived value of positive communication by leaders in an educational organisation. The study follows an interpretive methodological approach, applying an inductive logic of data analysis and adopting a constructionist approach. The study uses qualitative methods for collecting and analysing research data. Data collection methods: analysis of scientific literature, semi-structured interviews with leaders of educational institutions. The method of data analysis: inductive qualitative content analysis. 11 leaders of educational institutions participated in the study. The study found that positive communication in an educational organisation is perceived as a consciously practiced management process based on values, emotional intelligence and respectful relationship with the community, which helps to create a cohesive and communal climate in the organisation, promotes organisational change, and enhances the image of the organisation. |
