| Abstract [eng] |
Maps perception research in the world on an ongoing basis, their aim to find out how the user perceives maps. Cartographic studies of color perception allows to optimize the mapping. Suitable selection of colors on the map makes the perception and object identification. This is becoming important because digital maps usage increase. For this reason it is important to use eye tracking equipment. This master work describes the cartographic study of visual perception, which was used the eye tracking device. The main aim of the final magister paper is to assess the color impact in cartographic visual perception and contribute to the optimization of digital maps. The work consists of introduction, three chapters, conclusions, suggestions and bibliography, summary in Lithuanian and English languages, and appendixes. Theoretical overview of the work consists of the concept of color, studies related to colors. Also discussed cartographic research using eye tracking technology. Methodology developed based on the analysis of literature and previous studies. During the experiment was used a unique combination of tasks and a specially-created maps. 40 people has been researched, 20 of them had cartographic education, 20 – have not. The experiment showed that non-traditional colors of map has been understood faster and more easily. The study disclosed that in digital maps should be possible for users to choose the colors, it should also be allowed to increase areas with a lot of information. In the conclusion, research results can help optimized digital mapping. Also eye tracking technology should be used in cartographic research. |
