| Title |
Mompreneurship: factors behind entrepreneurship intentions during maternity leave |
| Authors |
Pilukienė, Laura ; Stankevičienė, Asta ; Morkūnas, Mangirdas ; Hasan, Ameer |
| DOI |
10.1108/IJGE-11-2024-0409 |
| Full Text |
|
| Is Part of |
International journal of gender and entrepreneurship.. Leeds : Emerald. 2025, first published online, p. 1-24.. ISSN 1756-6266. eISSN 1756-6274 |
| Keywords [eng] |
Mompreneurship ; Entrepreneurship ; Mother ; Intentions ; Maternity leave |
| Abstract [eng] |
Purpose – This paper embarks on revealing both intrinsic and extrinsic motivational factors behind the mompreneurship intentions. Design/methodology/approach – The theory of planned behaviour served as a main theoretical framework. The primary data from 315 Lithuanian women was processed using structural equation modelling technique. Findings – It was revealed that mompreneurship is a distinct form of entrepreneurship, as it is primarily driven by extrinsic motivators such as societal support, family support and gender stereotypes, with intrinsic factors like entrepreneurial attitude and passion playing a minor role. It is found that self-efficacy positively affects mompreneurhip intentions, while fear of failure and gender stereotypes display a negative impact on the mompreneurship intentions. Attitudes toward mompreneurship mediate the relationship between extrinsic motivating factors and entrepreneurial intentions. Originality/value – This paper significantly advances understanding of mompreneurship as a distinct form of entrepreneurishp, which is driven more by extrinsic motivation rather than intrinsic one. The paper provides evidence for policy and educational initiatives to better support mothers during maternity leave. |
| Published |
Leeds : Emerald |
| Type |
Journal article |
| Language |
English |
| Publication date |
2025 |
| CC license |
|
