| Title |
Marketing theory and methods in the state of the transitional economy: the case of Lithuania / |
| Translation of Title |
Marketingo teorija ir metodai pereinamosios ekonomikos valstybėje: Lietuvos atvejis. |
| Authors |
Pranulis, Vytautas Pranas ; Melnikas, Borisas ; Virvilaitė, Regina |
| DOI |
10.15388/Ekon.2002.17009 |
| Full Text |
|
| Is Part of |
Ekonomika.. Vilnius : Vilniaus universiteto leidykla. 2002, t. 59, p. 91-106.. ISSN 2424-6166. eISSN 1392-1258 |
| Keywords [eng] |
marketing ; transition ; definition ; concept ; business company |
| Abstract [eng] |
This paper discusses the evolution of marketing thoughts, theories and practical adaptation in countries undergoing turbulent transition. Every country undergoes certain kinds of changes and flow from one condition to another. However, not every change is defined as transition. In this paper we investigate the changes in the economic and social environment and other Baltic states that are defined as transitional. [...]. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2002 |
| CC license |
|
