Title Everyday norms have become more permissive over time and vary across cultures
Authors Eriksson, Kimmo ; Strimling, Pontus ; Vartanova, Irina ; Simpson, Brent ; Persson, Minna ; Abdi, Khalid Ahmed ; Ad, Neta ; Aldashev, Alisher ; Ali, Habib Mohammad ; Alì, Maurizio ; Aliyev, Khatai ; Alrefaee, Yasser M. H. A ; Alvarado Ortiz, Alberth Estuardo ; Andersson, Per A ; Andrighetto, Giulia ; Arikan, Gizem ; Aruta, John Jamir Benzon R ; Ayikwa, Christian Lutete ; Baños-Chaparro, Jonatan ; Barrera, Davide ; Baršytė, Justina ; Batkeyev, Birzhan ; Batool, Azma ; Berezina, Elizaveta ; Bimina, Stéphanie Ngandu ; Björnstjerna, Marie ; Blumen, Sheyla ; Boski, Paweł ; Boštjančič, Eva ; Boum, Yap ; Briguglio, Marie ; Bruno, Kagonbe ; Bui, Huyen Thi Thu ; Caycho-Rodríguez, Tomás ; Chen, Yanyan ; Chiweshe, Manase Kudzai ; Choi, Hoon-Seok ; Contreras-Ibáñez, Carlos C ; Čorkalo, Dinka ; Cruz-Torres, Christian E ; Czakó, Andrea ; de Zoysa, Piyanjali ; Demetrovics, Zsolt ; Dinić, Bojana M ; Drače, Saša ; El-Haddad, Rita W ; Engelmann, Jan B ; Escudero Pérez, Ignacio ; Euh, Hyun ; Fang, Xia ; Frank, Celine ; Freidin, Esteban ; Fulop, Marta ; Gamsakhurdia, Vladimer ; García Jiménez, Mauro Alberto ; Gardarsdottir, Ragna B ; Gavreliuc, Alin ; Gill, Colin Mathew Hugues D ; Gjoneska, Biljana ; Glöckner, Andreas ; Graf, Sylvie ; Grigoryan, Ani ; Growiec, Katarzyna ; Haas, Brian W ; Haddock, Geoffrey ; Hadjisolomou, Stavros P ; Hadžiahmetović, Nina ; Haji Mohammad Ali, Mohammad Hosein ; Hakoköngäs, Eemeli ; Halama, Peter ; Hapunda, Given ; Hartanto, Andree ; Hazrati, Mahsa ; Herbas-Torrico, Boris Christian ; Holka, Szilárd ; Hřebíčková, Martina ; Hunter, John A ; Ibikounle, Moudachirou ; Ilisko, Dzintra ; Lind Hjördísar Jónsdóttir, Harpa ; Kaminskienė, Živilė ; Kapoor, Hansika ; Kapović, Iva ; Karim, Gassemi ; Kawakami, Kerry ; Khachatryan, Narine ; Kirschner, Julian B ; Kiruja, Jonah ; Kiyonari, Toko ; Kohút, Michal ; Kousar, Shazia ; Krasniqi, Besnik ; Lado, Ludovic ; Landa-Blanco, Miguel ; Landon, Barbara ; Lep, Žan ; Leslie, Lisa M ; Li, Yang ; Liik, Kadi ; Lin, Ming-Jen ; Lobos Rivera, Marlon Elías ; López-López, Wilson ; Maloku, Edona ; Mandal, Mohona ; Manhique, Bernardo Ananias ; Mbende, Nathan Mpeti ; Medhioub, Imed ; Teixeira, Maria Luisa Mendes ; Merchán Tamayo, J. Paola ; Mohammed, Linda Lila ; Moore, Schontal N ; Moraligil, Bahar ; Muradzada, Nijat ; Nanda, Herwin ; Nastina, Ekaterina ; Nejat, Pegah ; Nettle, Daniel ; Nipassa, Orlando Julio Andre ; Noe-Grijalva, Martin ; Ntampaka, Pie ; Ntone, Rodrigue ; Nussinson, Ravit ; Oljača, Milan ; Onyedire, Nneoma G ; Onyishi, Ike E ; Panagiotopoulou, Penny ; Alvarez, Daybel Pañellas ; Parvez, Md. Shahin ; Pasin, Gian Luca ; Pedović, Ivana ; Pérez de León, Pablo ; Perez Floriano, Lorena R ; Pop-Jordanova, Nada ; Portillo, Jose Roberto ; Potang, Angela ; Quesada-Román, Adolfo ; Raver, Jana L ; Rodrigues, Ricardo B ; Rodríguez-Romero, Juan Diego ; Romanò, Sara ; Ross, Robert M ; Rosun, Nachita ; Sadiković, Selka ; San Martin, Alvaro ; Smederevac, Snežana ; Smith, Sarah Jane ; Soboleva, Natalia ; Sonessa, Daniel Erena ; Stanley, Samantha K ; Stoyanova, Kristina ; Stoyanov, Drozdstoy ; Takemura, Kosuke ; Thøgersen, John ; Tiliouine, Habib ; Tung, Hans ; Ulambayar, Tungalag ; Uždavinytė, Elzė Marija ; Waechter, Randall ; Wang, Yi-Ting ; Wu, Junhui ; Yambio, Brice Martial ; Yankson, Eric ; Yeh, Kuang-Hui ; Van Lange, Paul A. M ; Bjoernstjerna, Marie ; Boski, Pawel ; Gloeckner, Andreas ; Ali, Mohammad Hosein Haji Mohammad ; Hakokoengaes, Eemeli ; Lind Hjoerdisar Jonsdottir, Harpa ; Thogersen, John
DOI 10.1038/s44271-025-00324-4
Full Text Download
Is Part of Communications psychology.. London : Springer Nature. 2025, vol. 3, iss. 1, art. no. 145, p. 1-14.. eISSN 2731-9121
Abstract [eng] Every social situation that people encounter in their daily lives comes with a set of unwritten rules about what behavior is considered appropriate or inappropriate. These everyday norms can vary across societies: some societies may have more permissive norms in general or for certain behaviors, or for certain behaviors in specific situations. In a preregistered survey of 25,422 participants across 90 societies, we map societal differences in 150 everyday norms and show that they can be explained by how societies prioritize individualizing moral foundations such as care and liberty versus binding moral foundations such as purity. Specifically, societies with more individualistic morality tend to have more permissive norms in general (greater liberty) and especially for behaviors deemed vulgar (less purity), but they exhibit less permissive norms for behaviors perceived to have negative consequences in specific situations (greater care). By comparing our data with available data collected twenty years ago, we find a global pattern of change toward more permissive norms overall but less permissive norms for the most vulgar and inconsiderate behaviors. This study explains how social norms vary across behaviors, situations, societies, and time.
Published London : Springer Nature
Type Journal article
Language English
Publication date 2025
CC license CC license description