Title Lyties raiška per vartojimą sovietinėje ir posovietinėje kultūroje:TV serialų „Petraičių šeimoje“ ir „Giminės“ palyginimas
Translation of Title Gender performance through consumption in Soviet and Post-Soviet culture: a comparison of TV series Petraičių šeimoje and Giminės.
Authors Gudaitytė, Ūla
DOI 10.15388/VUIFSMD.2025.2.9
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Is Part of Vilniaus universiteto Istorijos fakulteto studentų mokslo darbai 2025.. Vilnius : Vilniaus universiteto leidykla. 2026, p. 132-146.. ISSN 2783-705X
Keywords [eng] gender ; gender roles ; consumer culture ; popular culture ; Petraičių šeimoje ; Giminės ; Soviet culture ; post-Soviet culture
Abstract [eng] This article examines how the first Lithuanian Soviet TV series, Petraičių šeimoje (en. In the Petraičiai Family), and the first post-Soviet series, Giminės (en. Relatives), portray the gender of their characters through their consumption practices. In both series, femininity and masculinity are examined through three prominent spheres of consumption – space, culture, and harmful habits – in an attempt to explore how the gender roles differed and evolved across different periods of time. The research has revealed that, although gender roles in Petraičių šeimoje and Giminės remained fairly constant, they were not identical. The differences observed illustrate how historical periods shape social norms. Petraičių šeimoje and Giminės also highlight the evolving behaviors and habits of both genders, through which, shifting societal attitudes toward acceptable femininity and masculinity become apparent.
Published Vilnius : Vilniaus universiteto leidykla
Type Journal article
Language Lithuanian
Publication date 2026
CC license CC license description