| Abstract [eng] |
The global steel industry is undergoing a profound transformation driven by climate change mitigation policies, technological innovation, and increasing stakeholder pressure for sustainability. As one of the world’s most carbon-intensive industries, steel production faces the dual challenge of maintaining financial resilience while transitioning toward low-carbon and fossil-free production models. This master’s thesis examines the relationship between financial performance and strategic development opportunities in the context of green transformation, using SSAB AB as a case study. The primary aim of the study is to evaluate whether SSAB AB’s financial performance between 2019 and 2024 supports its strategic ambition to lead the green steel transition while preserving long-term competitiveness. The research integrates quantitative financial analysis with qualitative strategic assessment to provide a comprehensive evaluation of the company’s readiness for sustainable transformation. Financial performance is assessed using profitability, liquidity, solvency, and efficiency ratios, complemented by DuPont analysis to identify key drivers of return on equity. In parallel, strategic positioning is evaluated through SWOT and PESTEL frameworks, enabling an examination of internal capabilities and external macro-environmental factors influencing SSAB’s development. The study relies on secondary data obtained from SSAB’s annual reports, sustainability disclosures, and publicly available financial databases. Comparative benchmarking against major global steel producers is applied to contextualize SSAB’s performance within the broader industry landscape. Particular attention is given to ESG performance, green capital expenditure, and innovation investments, including the HYBRIT hydrogen-based steel initiative. The findings indicate that SSAB demonstrates strong financial fundamentals, characterized by high profitability during peak market cycles, solid liquidity, and a low leverage capital structure. These strengths provide the financial flexibility required to support capital-intensive green investments. However, the analysis also reveals emerging challenges, including margin compression, high capital expenditure requirements, and dependency on raw material and energy inputs. While SSAB is well-positioned as a technological pioneer in fossil-free steel, sustained success will depend on disciplined capital allocation, enhanced stakeholder communication, and continuous innovation. The study concludes that financial performance plays a critical enabling role in strategic green transformation. By aligning financial resilience with sustainability objectives, SSAB can strengthen its competitive position and serve as a benchmark for sustainable development in capital-intensive industries. The research contributes to existing literature by integrating financial performance analysis with strategic sustainability assessment, offering practical insights for managers, investors, and policymakers involved in industrial decarbonisation. |
