| Abstract [eng] |
The notion of state brotherhood gains incredible relevance and significance in the contemporary political world, which is characterized by political uncertainty and international armed conflicts. In the global chaos, state brotherhood serves as a tool for international communication, providing support, confidence, and a sense of belonging for the nations. It serves as an instrument for achieving a goal, surviving, and improving one’s international status. Interestingly, state brotherhood is also a product of communication, which is implemented through cultural diplomacy and media content. It is built on similar identities, common meanings, and cognitive frameworks, shared values, goals, and interests. The study underscores the importance of the state brotherhood in the field of international communication and systemizes the process of state brotherhood building. The research aims to analyze what are the roles and functions of media content in maintaining the state brotherhood. Through the empirical research, media narrative analysis revealed the immense contribution of media content in state brotherhood maintenance, based on the case of the Lithuanian-Georgian state brotherhood. The research results reveal that media content holds a significant role in constructing and shaping state brotherhood by reflecting its existence and delivering it to the public consciousness. Over and above that, media content has a consequential effect on the development of the state brotherhood by crafting narratives that shape the public perception, and provoke predetermined emotions and attitudes in society. As a result, the media reflects and affects the state brotherhood and holds the power to either further strengthen the ties or completely disassemble the relations between countries. |
