| Title |
Comparative analysis of attitudes towards female politicians on instagram: a study of thai and american cases |
| Translation of Title |
Nuostatų į moteris politikes Instagrame lyginamoji analizė: Tailando ir Amerikos atvejai. |
| Authors |
Khamsawat, Thanaporn |
| Full Text |
|
| Pages |
88 |
| Keywords [eng] |
Hofstede's cultural dimensions, female politician, social media, culture |
| Abstract [eng] |
This research examines the influence of Hofstede’s cultural dimensions on Instagram users’ attitudes toward female politicians with a focus on Thailand and America. In the research, 400 comments from Instagram posts for four female politicians in 2024 were collected and examined across three main cultural dimensions which are Individualism/Collectivism, Power Distance, and Masculinity/Femininity using thematic and content analysis approaches. Findings showcased that the collectivist orientation of Thailand, with high power distance and feminine values contributed to about 81% positive sentiment for female politicians, Whilst America's high individualism low power distance and masculine direction promotes hostility with 54% negative sentiment towards these female politicians. Hence, it was concluded that female politicians will face less hostility in Thailand compared to America due to cultural differences. |
| Dissertation Institution |
Vilniaus universitetas. |
| Type |
Master thesis |
| Language |
English |
| Publication date |
2026 |
