| Abstract [eng] |
This thesis examines the effectiveness of personalized email marketing as a tool for lead nurturing and enhancing customer experience. The study analyzes how tailored email content, segmentation, and personalization strategies influence customer engagement, trust, and conversion rates. Using a combination of quantitative and qualitative research methods, including survey data and case analysis, the research evaluates customer perceptions and behavioral responses to personalized email campaigns. The findings indicate that personalized email marketing significantly improves lead nurturing outcomes by increasing customer satisfaction, relevance of communication, and long-term relationship building. The study provides practical insights for organizations seeking to optimize their digital marketing strategies and strengthen customer relationships through data-driven personalization. |
