Title Factors influencing a buyer's intention to purchase in “zero waste” shops
Translation of Title Veiksniai, darantys įtaką pirkėjo ketinimui pirkti „nulinio atliekų kiekio“ (angl. zero waste) parduotuvėse.
Authors Gabriūnas, Matas
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Pages 90
Keywords [eng] Intention to purchase, zero-waste shop, Big-Five, Personality traits, Neuroticism, Openness to experience, Extraversion, Agreeableness, Conscientiousness, Environmental awareness, Green extrinsic motivation, Green intrinsic motivation, Attitudes towards zero-waste lifestyle
Abstract [eng] The purpose of this master thesis is to determine the factors that drive consumers to purchase from zero-waste stores and to provide conclusions and suggestions based on collected data. The thesis consists of 3 main parts: literature analysis, research and analysis of data, and conclusions and recommendations. The literature analysis focuses on highlighting the risks that pollution brings and could bring in the future, and some movements, including “zero’—waste”, that are beginning to gain more importance, implemented to prevent environmental issued from happening. After analyzing definition of zero-waste, the thesis presents intention to purchase and other theoretical models used to analyze similar topics in the past. Moreover, some variables utilized in previous research have also been presented and analyzed in this thesis. After the literature analysis, the author developed a new research model and developed the hypothesis to be analyzed. To analyze them, he has developed a research questionnaire that was distributed, via convenience sampling, across different online platforms, where 185 Lithuanian respondents provided their answers to understand what factors affect the intention to purchase from zero-waste stores. Collected data was analyzed via SPSS to confirm or reject the hypothesis developed by the author. In conclusions and recommendations, the author proposed several suggestions, or insights, that marketing agencies, or companies that implement the use of zero-waste stores could use to better target the factors that are affecting intention to purchase from zero-waste stores, in order to gain more advantage and increase intention to purchase in package free shops.
Dissertation Institution Vilniaus universitetas.
Type Master thesis
Language English
Publication date 2026