| Abstract [eng] |
The increasing integration of artificial intelligence into project management has created new opportunities to enhance project efficiency; however, the mechanisms through which AI delivers these benefits remain insufficiently understood. This study examines the impact of AI use in project management on project efficiency, with a particular focus on the mediating role of AI tool usability. Grounded in the Technology Acceptance Model, the study seeks to explain how employees’ perceptions of usability influence the effectiveness of AI adoption in project environments. A quantitative, cross-sectional research design was employed, and data were collected through a structured questionnaire administered to professionals involved in AI-supported project management activities. The study utilized validated measurement scales, and the data were analyzed using descriptive statistics, reliability analysis, correlation analysis, regression analysis, and mediation analysis. The results reveal that AI use has a significant positive effect on project efficiency and AI tool usability. Furthermore, AI tool usability was found to have a strong positive impact on project efficiency and to partially mediate the relationship between AI use and project efficiency. The findings highlight that AI adoption alone is insufficient to achieve optimal project efficiency unless AI tools are perceived as user-friendly and easy to integrate into project workflows. This study contributes to the existing literature by empirically validating the mediating role of usability in AI-enabled project efficiency, particularly within a developing-country context. Practically, the results offer valuable insights for organizations seeking to enhance project performance by emphasizing usability, user-cantered design, and employee training in AI implementation strategies. |
