| Abstract [eng] |
The master thesis analyzes business strategies for transitions towards green buildings in real estate sector with a focus on Lithuanian market. The main purpose of the thesis is to evaluate key factors influencing the adoption of green building practices among professionals involved in real estate development and to determine how these drivers and barriers are related to the adoption of green building practices and how adoption is related to perceived project outcomes. The study consists of three parts – analysis of scientific literature, empirical research and results, followed by conclusions and recommendations. Literature analysis highlights green building concept and its benefits; explains main certification frameworks used in real estate sector and discusses business strategies adopted by real estate developers and other stakeholders. This chapter includes theoretical frameworks that support the transition toward green buildings and explains how perceived barriers and drivers shape stakeholders’ decisions regarding the adoption of green practices. Empirical study in conducted with survey of 70 experts working in Lithuanian real estate development sector – developers, architects, engineers and sustainability consultants – to identify perceived barriers, drivers, green building adoption level and perceived project outcomes. Results are analyzed using descriptive statistics, OLS regression and correlation analysis to test three hypotheses about relationship between constructs. The results show that adoption of green building practices is uneven and moderate, cost and market concerns are defined as barriers. However, incentive-based drivers contribute positively to green building adoption, barriers contribute negatively to green building adoption, and adoption contribute positively to project outcomes. In conclusions and recommendations thesis suggest that organizations should be focusing on internal strengths when it comes to green building adoption, incentives should be used strategically, while public sector should simplify and clarify incentive access, as well as promote collaboration and knowledge sharing among stakeholders. |
