| Keywords [eng] |
Electric Vehicles (EVs), Perceived Value, Purchase Intention, Theory of Consumption Values (TCV), Battery Life, Range Anxiety, Battery Recycling, Pakistan and Lithuania |
| Abstract [eng] |
This thesis deals with the problem of slow electric vehicle (EV) adoption in Pakistan and Lithuania despite the environmental awareness and policy level support programmes. The reason is due to uncertainty in consumer perceived value, particularly about battery performance, recycling, driving range, and symbolic meaning. The objective of the study is to examine how these factors influence the consumer perceived value of EVs and then to compare their effects in Pakistan and Lithuania. For this purpose, this research uses a quantitative research methodology through a cross-sectional survey design. Data were collected through a structured questionnaire. It was then analysed using Structural Equation Modelling to test relationships among value dimensions and to identify differences in both countries. The theoretical framework is based on the Theory of Consumption Values. The results show that all analysed factors do shape perceived value, yet their importance varies by context. Battery life and range anxiety exert substantial influence in Pakistan due to infrastructure limitations and cost concerns. however, the battery recycling and symbolic value are more salient in Lithuania, which is due to higher environmental awareness and social norms. Further, the symbolic value emerges as the most effective predictor of perceived value overall. This shows that EVs are viewed not only as a transport solution but also as expressions of identity and modernism. This study concludes that drivers of perceived value of EVs in Pakistan and Lithuania are multidimensional and they are context-dependent. It recommends to make improvements in transparent communication about battery performance, to strengthen recycling awareness, and to expand charging infrastructure, which should be tailored to national conditions. These least possible measures can enhance consumer confidence and eventually will support EV adoption in both markets of Pakistan and Lithuania. |
