| Title |
Product sharing for reuse engagement as an intrinsic motivation to continue participation in sharing economy |
| Authors |
Urbonavičius, Sigitas ; Radavičienė, Indrė ; Graičiūnaitė, Marta ; Hollebeek, Linda Desiree |
| DOI |
10.1108/EMJB-11-2025-0440 |
| Full Text |
|
| Is Part of |
EuroMed journal of business.. Leeds : Emerald Publishing. 2026, vol. 21, iss. 5, p. 132-147.. ISSN 1450-2194. eISSN 1758-888X |
| Keywords [eng] |
Consumer engagement ; Sustainability ; Sharing economy ; Intrinsic motivation ; Extrinsic motivation |
| Abstract [eng] |
This paper develops and empirically tests a new motivational model explaining consumers' intentions to continue sharing used goods via online platforms as a form of pro-environmental behaviour. Specifically, it introduces and conceptualizes consumers' product sharing for reuse engagement (PSRE) as an intrinsic motivational factor and examines how it interacts with extrinsic motivation in the form of economic benefits, as well as with enjoyment derived from using a sharing platform. |
| Published |
Leeds : Emerald Publishing |
| Type |
Journal article |
| Language |
English |
| Publication date |
2026 |
| CC license |
|
