| Title |
Marketingo veiklos kontrolė subalansuotų rodiklių metodu / |
| Another Title |
Marketing control by the method of balanced scorecard. |
| Authors |
Krikščiūnienė, Dalia |
| DOI |
10.15388/Ekon.2000.16911 |
| Full Text |
|
| Is Part of |
Ekonomika.. Vilnius : Vilniaus universiteto leidykla. 2000, t. 52, p. 36-50.. ISSN 1392-1258. eISSN 2424-6166 |
| Abstract [eng] |
The commomn approach to solving marketing management problems is improvement of the planning process. Yet this is not confirmed by results of recent research, made at Fortune 500 companies, which has shown that 9 enterprises of 10fail to achieve strategic... |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2000 |
| CC license |
|
