| Title |
The voices of leadership: communication practices and styles of Lithuanian CEOS in managing public image |
| Translation of Title |
La voz del liderazgo: Prácticas y estilos de comunicación de los directores ejecutivos (CEOs) lituanos en la gestión de la imagen pública. |
| Authors |
Sueldo, Mariana ; Kriaučiūnaitė-Lazauskienė, Gintarė |
| DOI |
10.62701/revsocial.v14.5566 |
| Full Text |
|
| Is Part of |
Social eeview. International Social Sciences Review = Revista Internacional De Ciencias Sociales.. Madrid : Education Lab Consulting. 2026, vol. 14, no. 1, p. 199-210.. ISSN 2695-9755 |
| Keywords [eng] |
leadership ; communication ; chief executive officer (CEO) ; organizational reputation ; stakeholder ; engagement ; media influence |
| Abstract [eng] |
This study analyzes the communication strategies of prominent CEOs in Lithuania and their impact on organizational reputation, employee engagement, and public perception. Using mixed-methods research (quantitative analysis of 440 media outlets, qualitative interviews, and comparison with global rankings) the study found that effective communication increases transparency and strengthens trust. Results highlight the importance of tailoring messages to different audiences and combining formal and informal channels. CEOs who address relevant issues such as energy, defense, and security receive greater media coverage, and those who actively engage on social media are perceived as more accessible, positively impacting their teams’ morale and loyalty. |
| Published |
Madrid : Education Lab Consulting |
| Type |
Journal article |
| Language |
English |
| Publication date |
2026 |
| CC license |
|
