| Abstract [eng] |
Gambling can be harmful to both the individual and their environment. This study aimed to investigate the associations between the perceived impact of gambling advertising, gambling motives, attitudes towards gambling and problem gambling. For this purpose, four instruments were used in the survey questionnaire, together with sociodemographic questions: The Impact of Gambling Advertising Scale (IGAS), Gambling Motives Questionnaire (GMQ), The Attitudes Towards Gambling Scale (ATGS) and Problem Gambling Severity Index (PGSI). The study included 209 individuals aged 18 - 40, 89 of whom were men. The results showed that men perceived gambling advertising as more impactful, encounter it more often, have more strongly expressed gambling motives, more favorable attitudes towards gambling, gamble more often, and the severity of their problem gambling is higher than that of women. This study also found that problem gambling is most strongly predicted by coping gambling motives. They also mediate the relationship between perceived impact of gambling advertising and problem gambling. Meanwhile, social gambling motives negatively predict problem gambling and can be considered a protective factor. The study may help to better understand the importance of the impact of gambling advertising in the context of problem gambling, but it is important to consider the limitations of the study. |