| Abstract [eng] |
Summary: This thesis , titled “Factors Promoting the Digital Transformation of International Companies” , kind of looks at the main things that let international firms actually carry out digital transformation. The overall point is to show how companies are using modern tech Artificial Intelligence (AI), cloud computing, blockchain, Internet of Things (IoT) and big data analytics to make operations more efficient, support innovation, improve customer experience, and keep global competitiveness. It’s not just about adopting tools, but also about how these tools are used in a wider business sense, somehow. The research also sorts the drivers into internal versus external, because it matters. On the internal side you get things like leadership commitment, a clear digital strategy , organizational agility, digital talent, and general technological readiness. On the external side there are things such as customer expectations, market competition, regulatory pressure, and this constant rapid pace of technological change. So yeah , outside forces push too, even when the inside is ready. And then there are the challenges , which are pretty serious in practice. The thesis discusses cybersecurity risks, resistance to organizational change, difficulties integrating legacy systems, high implementation costs, and the need to comply with international regulations like GDPR. Some of these problems can slow the whole effort down, or make it look smooth at first, but then stumble later, you know. To look at these issues, the study uses a quant research approach, based on a survey of 100 managers in international companies. It applies Statistical analysis, and PLS-SEM methods are used to test four hypotheses that link leadership, organizational capabilities, technological readiness, and operational performance, together in a way that feels connected. The results suggest, digital transformation can’t be just about technology spend, even if that part matters. It also relies on strong leadership and the presence of a clear digital strategy, plus employee competences, organizational flexibility, and solid data governance. Firms that manage to bundle those elements effectively tend to show better operational performance, higher innovation ability, and more durable competitive advantage across international markets, in the long run. |
