| Title |
Competition among multiple retailers within a small and fast developing economy / |
| Translation of Title |
Parduotuvių tinklų konkurencija mažos, tačiau besiplėtojančios ekonomikos sąlygomis. |
| Authors |
Urbonavičius, Sigitas ; Brock, Gregory ; Ivanauskas, Robertas |
| DOI |
10.15388/Ekon.2006.17561 |
| Full Text |
|
| Is Part of |
Ekonomika.. Vilnius : Vilniaus universiteto leidykla. 2006, t. 73, p. 83-95.. ISSN 1392-1258. eISSN 2424-6166 |
| Keywords [eng] |
Lithuanian economy ; retailing sector ; shopping occasions ; competition ; differentiation ; multiple retailers ; image attributes |
| Abstract [eng] |
In the intensely competitive retailing sector of the new EU accession countries, retailers often compete on the basis of diversification or high growth. With high growth, discount pricing is the key. As new member countries often have housholds with a low purchasing power, price-based competition is widespread. However, as these economies grow, retailers will need to diversify away from simply a low price strategy. Using the case of Lithuania, a sample of multiple retailers is examined from the consumer perspective. Consumer loyality, a multiple retailer's image, differentation and the idea of a purchasing occasion appear to be where retailers should focus as they move away from a narrow low price strategy. |
| Published |
Vilnius : Vilniaus universiteto leidykla |
| Type |
Journal article |
| Language |
English |
| Publication date |
2006 |
| CC license |
|
