| Title |
Sustainable incentives in marketing and strategic greening: the cases of Lithuania and Romania |
| Translation of Title |
Marketingo ir žaliosios strategijos darnumo paskatos: Lietuvos ir Rumunijos atvejai. |
| Authors |
Grundey, Dainora ; Zaharia, Rodica Milena |
| DOI |
10.3846/1392-8619.2008.14.130-143 |
| Full Text |
|
| Is Part of |
Ūkio technologinis ir ekonominis vystymas. 2008, t. 14, Nr. 2, p. 131-144.. ISSN 1392-8619 |
| Keywords [eng] |
sustainability ; green marketing ; ecological labelling ; strategic greening |
| Abstract [eng] |
This paper focuses on a growing interest in green marketing and its sustainable incentives via greening strategy and ecological labelling practices, especially in Europe and with a separate case in Lithuania. The article deals with the issues of environmental (eco-) marketing and ecological labelling to ensure that consumers have access to ecological products and services and they might adjust their preferences towards environmentally-friendly business practices. For business worldwide, ecological marketing and its applications in practice have become a competitive prerogative for modern business performance. |
| Type |
Journal article |
| Language |
English |
| Publication date |
2008 |
