| Title |
Prekės kilmės šalies ir prekės ženklo kilmės šalies įtaka vartotojo požiūriui į prekę / |
| Translation of Title |
Impact of country of origin and country of brand origin on consumer attitude towards products. |
| Authors |
Pikturnienė, Indrė ; Treigytė, Daumantė |
| DOI |
10.3846/1648-0627.2009.10.38-46 |
| Full Text |
|
| Is Part of |
Verslas : teorija ir praktika / Vilniaus Gedimino technikos universitetas.. Vilnius : Technika. 2009, t. 10, nr. 1, p. 38-46.. ISSN 1648-0627 |
| Keywords [eng] |
Product country of origin ; Brand country of origin ; Consumer attitude ; Pproduct category |
| Abstract [eng] |
Consumer’s susceptibility to interpersonal influence was measured using SNI scale by Bearden et al. (1989). Results indicate, that consumers have a different attitude towards products with different COO and COBO combinations. Moreover, the consumer’s attitude towards products with different country of origin and brand origin combinations does not depend on product category. However, it is dependent on consumer susceptibility to interpersonal influence. These results of the study could give useful guidelines to manufacturers that intend to change either country of manufacturing or country of corporate ownership. |
| Published |
Vilnius : Technika |
| Type |
Journal article |
| Language |
Lithuanian |
| Publication date |
2009 |
