| Abstract [eng] |
These publications contain quite exhaustive texts on both the National Day celebrations (its programmes and impressions) and the speeches made by the President (the exact texts of the speeches or paraphrased speeches). The article suggests and attempts to prove the hypothesis that the sender of a political speech strategically constructs the impact directed towards receivers of the speech. This approach is confirmed by the main conclusion of the article, which proves that both the fragments of the Lithuania’s National Day celebrations of the period between 1920 and 1938 and the President’s speeches addressed to the general public were strategically constructed as the influential communication. Celebrations of the National Day manifest a sort of a “warming up” moment of impact based on the elements of visual effect, which enhanced positive spirits among the public and in turn strengthened the effect of the President’s speeches, thus enabling them to achieve the intended purposes. On the other hand, the strategy process, which disclosed the verbal effect and determined three main aspects of the President’s speeches, firstly, development of the patriotic arguments to enhance the feelings of dignity and honour and their substantiation, secondly, the use of terms encouraging enthusiasm and inspirational expressions, and thirdly, the use of figures of speech to evoke the spirit of community and solidarity, was not only constructed to charge the public ideologically but also aimed at making an emotional impact on the minds of the public, thus gaining control over the people’s will. |
