Title Korporatyvinės socialinės atsakomybės raiška verslo organizacijų veikloje: nesocialiai atsakingą veiklą vykdančių organizacijų socialinės atsakomybės veikla /
Translation of Title Manifestation of corporate social responsibility in activities of business organizations: corporate social responsibility of not socially responsible business organizations on Lithuanian alcohol market.
Authors Matkevičienė, Renata
DOI 10.15388/Im.2010.0.3195
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Is Part of Informacijos mokslai / Vilniaus universitetas.. Vilnius : Vilniaus universiteto leidykla. 2010, t. 52, p. 55-67.. ISSN 1392-0561
Abstract [eng] Business organizations that work in alcohol and smoke producers’ market, to avoid notoriety and low reputation in national/regional/international community, use tools of corporate social responsibility. question discussed in the paper is based on assumptions that business organizations that produce goods such as alcohol or tobacco use tools of social responsibility to create and manage their reputation. Qualitative analysis of the content of news presented on business organizations’ web pages show that these organizations are more careful about manifestation of their international activities that could be named as socially responsible and are presented in English, than about the activities that are presented for local community in the Llithuanian language. The investigation presented in the article shows the tendency of manifestation of corporate social responsibility activities as a means of marketing but not as social projects oriented towards community (national/regional/ international). The research carried out in 2008 and presented in the article shows that the business organizations that work in the not socially responsible market use corporate social responsibility only as much as it is useful for advertising and promotion activities.
Published Vilnius : Vilniaus universiteto leidykla
Type Journal article
Language Lithuanian
Publication date 2010
CC license CC license description